Lead Digital Marketing (f/m/d)

28.02.2019 | Corporate Digitalization

CWS-boco International GmbH

CWS-boco is a leading European full-service provider of professional solutions for washroom hygiene, dust control mats, work apparel, and textile services. Haniel and Rentokil Initial formed a joint venture in mid-2017, with the aim of furthering the development of these business areas. Franz Haniel & Cie. GmbH now holds 82 percent and Rentokil Initial plc 18 percent, and CWS-boco International GmbH in Duisburg acts as strategic management holding for our 30 international subsidiaries employing some 10,800 people in 16 countries.

We place great emphasis on durable quality products and custom-made service. We strive each and every day for more hygiene, safety and sustainable actions in our own company as well as for our customers. Our entrepreneurial actions are based on six core values: Sustainability, Integrity, People, Passion for service, Quality, and Drive for results.

We are looking in Berlin for a

Lead Digital Marketing (f/m/d)

Your tasks

    Your are responsible for developing the online marketing strategies for the organization, thus:
      • Develop and manage organization’s transactional oriented website enabling an omni channel Approach
      • Develop and implement SEO and SEM strategies for the Websites
      • Develop and implement Social Media Strategy including relevant KPI´s
      • Develop and implement e-commerce strategy including relevant KPI´s
      • Create seamless workflow between PIMS/CMS/DAM
      • Identify new digital marketing trends and ensure that the brand is ahead of the industry developments

Your skills

    • You are a senior professional with 10+ years of experience in a similar job role
    • You bring along high expertise in complex Project Management
    • You have high experience in PIM, DAM, CMS, CDB implementation as well as entire SEO and SEM
    • You also have high experience in online sales
    • You gained expert knowledge in the fields of Change Management & Continuous Improvement
    • Excellent Communication Skills as well as Customer Service Skills
    • You are a Digital Native with regards to Customer Data, Journey, Experience and Satisfaction
    • You bring extensive experience in translating Voice of Customer and Business expectations into operational framework
    • You have demonstrable experience in having implemented Internet presences and online sales programs within complex organizations

We offer

    • an exciting and versatile field of activity with many design possibilities in a newly found team / in a newly implemented department
    • a high degree of design freedom with flat hierarchies
    • individual development and further training opportunities
    • an open and proactive corporate culture

Are you interested in our job offer?

Then we look forward to receiving your application stating
  • your earliest possible starting date and
  • your salary expectations

CWS-boco Core Values


We kindly ask you to use only the online application form for your application:

Apply Online

For further questions about this position, please contact:

CWS-boco International GmbH
Silke Weidlich
Franz-Haniel-Platz 6-8
D-47119 Duisburg

jobs@cws-boco.com | jobs.cws-boco.com